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When you’re designing a website/app, creating web content, or running an online business then user experience is extremely important. You want to create an awesome design, killer content and powerful features. And yes, you need to communicate effectively and inspire your users to keep coming back. You aren’t going to be very successful at it if your UI is cluttered and fail to interact and engage your users.
A good UX design will be a perfect blend of smart research, exposure to the latest tools, out-of-the-box thinking, hard work and collaboration among teams. UX design is imperatively an important factor. In the same way, a small UX shortfall can make a lot of difference sometimes it can wipe out an entire product from the market.
Here are 6 most common UX mistakes by UX designers which put a negative impact on the users.
Interactive design is very important to achieve more user engagement and conversion. If you have an amazing landing page, but there is no information for users on what to do next, your users will get confused whether to scroll, click, where to find more content, is there any link, etc. A good UX will always be immersive and narrative design in order to create intuitive, coherent and emotionally connected interactive user experiences. The design should include excellent user interface elements to encourage more user actions by letting know them that what they need to do next. Develop websites/apps with interactive designs to gain more user interaction.
The pop-up window which forces the user to register or subscribe to the newsletter and stay on the same page after pressing close button is seriously an annoying one. No matter how important it is for your business to make users sign in and share their information, but this will take a number of users away from your website/app. These forms act as an obstruction in the path of the user which force them to close your website/app forever and move on to some other. Let your users access via guest login, allow them to get the touch and feel of your website/app. If they feel delighted they will anyways register to your website/app once they become a regular customer or finally make a purchase. In fact, making it as optional actually increase your sales by three times.
Over-designing your website/app with too many features can make it slow and disrupt the overall functioning. With a lot of memory consumption, the performance becomes sluggish. While designing the website/app, include main features which will serve most of the purposes for a good user experience. Excessive complexity and excessive simplicity of the design impacts negatively, just keep the balance of usability and minimalism. Make your design into a clear and accurate visual style, so that users will spend much time on your website/app.
One wrong font selection can ruin even the greatest designs. While working on novelty options, UX designers usually ignore how letters look with the words they are using. Choosing an unorthodox font is not the way to do, certain combinations which will not look good in a typeface. So, pay attention to the number of words used, especially with a novelty typeface. If your user can’t read it will ruin your effort, it doesn’t matter how beautiful typeface is.
Unsuitable and disconnected images are the biggest enemy of content, it will destroy all the hard work involved in UX. Don’t use common images which you see in alternative website/app. Avoid such images and always get unique & relevant images. Along with that image quality is also very important so don’t use images with low-resolution. It’s better to not use any image rather than using a low-resolution image. Always try to connect with the image, it has no use if your image is not speaking the website/app content. Convey an overall idea with the users about your website/app just by looking at the designs.
Fast page loading is no longer an option, it is a must factor. Most of the users like to access sites or apps which takes less time to load otherwise prefer to switch to some other website. A larger number of elements and images on the site or app might increase loading time which is a pain area for users and make them frustrated. Even Google ranks app/websites higher having less loading time and considers them as app/websites having good UX. Uber, Airbnb, HomeAway, Starbucks, Zomato are among the fastest loading apps.
UX is one of the most valuable aspects of any project as it is the face of your brand. It’s the only thing which can give a new direction to your brand positioning efforts. UX is something that users see and this directly influences how customers think of your business. And Good UX always has its own benchmark so seize the advantage.
Every designer makes a mistake, but what matters is to identify them and fix it as soon as you can. So, avoid the common mistakes mentioned above in order to keep a high rate of user engagement. Always remember, you are designing it for the users, who may not think in a similar way.
As long as you stay up-to-date with the ways UX changes and influences, you will always be ahead of the game.